Most people like to know what to expect. They don’t like change. They don’t like surprises.
The appeal of fast food franchises is they are all the same.
McDonalds in Tucumcari, NM has the same food as New York City.
How would you feel if you woke up one day and discovered that every McDonalds in the world was now vegan? And every one has a different menu.
Vegans: every option you had in your city was now a BBQ.